why innovate?
Only one third of secondary students use school catering. It's not difficult to see why:
- School canteens are drab, boring and institutional
- Seating capacity is too low
- The menu is extremely limited, the food poorly presented and availability low
- The service delivery system is archaic and incapable of coping with peak demand
- Opening hours are restricted
Schools recognise these problems. But when they talk to the traditional school caterers about change and improvement they get little response. Again it's not difficult to see why. The caterers collect their management fee anyway. Regardless of their performance. Regardless of uptake. Regardless of costs.
Students aren't satisfied with school food and are voting with their feet. And schools are paying more and more for a worsening service.
It's why we had to reinvent school catering. Completely.
